ATV
Closed Captioning
In this segment, we tested two different presentation methods for the captions: the traditional style in which the caption "pops" on all at once and then pops off just before the next caption appears; and a style in which the caption "fades" on (appearing gradually) and then fades off while the next caption is fading on.
This was a somewhat difficult feature for participants to distinguish. Many simply didn't notice the difference. Those that did had mixed feelings although slightly preferring the pop-on/off style. Some felt the fade-on/off captions imparted a different pace to the clip. There was also a feeling that they weren't keeping up with the program.
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Pop-on vs. Fade
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All
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Deaf
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HoH
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Hearing
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Men
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Women
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Under 50
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Over 50
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No PC
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Pop on/off
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7.3
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7.8
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7.2
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7.0
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7.4
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7.3
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7.6
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7.1
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6.9
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Fade on/off
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6.6
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7.0
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6.2
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6.5
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7.3
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6.2
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6.4
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6.9
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6.9
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POP-ON/OFF CAPTIONS
I like this better than the others. It's clear. With the fading I think I might miss something. This is more predictable. That "hint" is important for me.
I've seen both versions and I have no preference. But there is more assurance that it is keeping up.
I liked the fading better.
FADE ON/OFF CAPTIONS
I could see using that technique for certain shows (sensitive or serious issues) but fade outs are a little distracting. Maybe they would be better if they were faster.
What do you do when people are talking too fast? It will depend on how they are speaking. The fades waste time. I prefer to have the pop-on when people are talking quickly.
I don't like that. I don't like the fading. It puts me to sleep. I want them to come on strong. It seems like the dialogue is soft.
Not bad, gradual, slow. It made the pace seem slower.
It's easier on the eyes, nice. But this one tends to give me the fear that the captions are missing the words.
The fading adds more action and motion. My eyes would become more tired watching that.
It's a little more gentle. It might be better for some things. I don't need it. It started to annoy me after a while. It draws my eyes to it. Not certain. It is gentler, however.
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