ATV

Research Report
TABLE OF CONTENTS

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EXECUTIVE SUMMARY

INTRODUCTION

• Background
• Purpose of the Research
• Research Design
• The Participants
• How the Report Is Organized

MAIN FINDINGS/SUGGESTIONS

PART I: PRE-VIEWING QUESTIONNAIRE: EVALUATION OF CURRENT CAPTIONS

PART II: THE VIDEOTAPE

• The "Standard" Style
• Test Element 1: Caption Size
• Test Element 2: Font Style
• Test Element 3: Character Spacing
• Test Element 4: Caption Color
• Test Element 5: Caption Window
• Test Element 6: Character Edging
• Test Element 7: Pop-On vs. Fade
• Test Element 8: Shrink Picture

MOST IMPORTANT FEATURES

NOTES ON THE RESEARCH